Ubiquitous
2021-06-15 01:05:13 UTC
There's growing evidence that Nickelodeon's hard push to promote the LGBTQ
agenda to children is having a negative impact on the network's ratings.
In the last two weeks, both Nickelodeon and its preschool-targeted network,
Nick Jr., have released videos championing "trans," "queer," and "pansexual"
inclusion. One video that sparked mass outrage depicted a cartoon version of
drag queen Nina West singing about various LGBTQIA groups "[loving] each
other so proudly" on "Blues Clues and You," a show for two- to five-year
olds. That same video showed a female-to-male transgender beaver who appeared
to have post-operative surgical scars on its chest.
In a separate live action video Nickelodeon posted to YouTube last week, West
explains the meanings behind various LGBTQ Pride flags through a song. These
latest videos come after the network began overtly celebrating "Pride" month
several years ago and implied in 2020 that its most popular character,
SpongeBob SquarePants, is gay.
The company also recently announced that its reboot of "Rugrats," a popular
series that originally ran throughout the 1990s to 2004, will feature a
single lesbian mom. Natalie Morales, the actress who plays the character,
commented, "I think it's just so great because examples of living your life
happily and healthily as an out queer person is just such a beacon for young
queer people who may not have examples of that."
But it appears many parents _don't_ think it's so great.
Pirates and Princesses, a popular entertainment site specializing in Disney-
related news, reports Nickelodeon YouTube videos were "downvoted to such a
degree that they've now hidden the ratio." The site also says the network has
seen a major decline in viewers since it began overtly pushing the LGBTQ
agenda to its young viewers:
Since July of 2017, Nickelodeon's viewership has dropped from 1.3
million average viewers per week to a June of 2021 average of only
372,000. In only four years, Nickelodeon has dropped more than two
thirds of its audience. That is catastrophically bad for the cable
channel, but with cable on the way out, maybe it's not _so_ bad? The
catch here is that it is, in fact, _that_ bad and perhaps worse, simply
because Nickelodeon seems to be the primary driving force behind new
subscribers to Paramount+.
There are signs that Viacom has not learned any lessons and is
retrofitting these old shows with the same principles that have
resulted in Nickelodeon's huge loss in ratings. Even with a show
about infants, much of the headlines have been about a retconned,
now-lesbian character; whatever your thoughts on that issue, it's
hard to see how a children's show about infants is best served in
advertising when the news is all about sexuality.
This is particularly bad news for parent company ViacomCBS, which has been
attempting to bulk up its streaming service, Paramount+, by adding several
hundred hours of Nickelodeon programming to the platform's library.
So far, the negative reaction from consumers doesn't seem to be deterring the
network. In response to West posting a video of the Pride song, Nickelodeon's
official account tweeted, "It gets better every time we watch it," alongside
happy face and heart emojis.
--
Trump won.
agenda to children is having a negative impact on the network's ratings.
In the last two weeks, both Nickelodeon and its preschool-targeted network,
Nick Jr., have released videos championing "trans," "queer," and "pansexual"
inclusion. One video that sparked mass outrage depicted a cartoon version of
drag queen Nina West singing about various LGBTQIA groups "[loving] each
other so proudly" on "Blues Clues and You," a show for two- to five-year
olds. That same video showed a female-to-male transgender beaver who appeared
to have post-operative surgical scars on its chest.
In a separate live action video Nickelodeon posted to YouTube last week, West
explains the meanings behind various LGBTQ Pride flags through a song. These
latest videos come after the network began overtly celebrating "Pride" month
several years ago and implied in 2020 that its most popular character,
SpongeBob SquarePants, is gay.
The company also recently announced that its reboot of "Rugrats," a popular
series that originally ran throughout the 1990s to 2004, will feature a
single lesbian mom. Natalie Morales, the actress who plays the character,
commented, "I think it's just so great because examples of living your life
happily and healthily as an out queer person is just such a beacon for young
queer people who may not have examples of that."
But it appears many parents _don't_ think it's so great.
Pirates and Princesses, a popular entertainment site specializing in Disney-
related news, reports Nickelodeon YouTube videos were "downvoted to such a
degree that they've now hidden the ratio." The site also says the network has
seen a major decline in viewers since it began overtly pushing the LGBTQ
agenda to its young viewers:
Since July of 2017, Nickelodeon's viewership has dropped from 1.3
million average viewers per week to a June of 2021 average of only
372,000. In only four years, Nickelodeon has dropped more than two
thirds of its audience. That is catastrophically bad for the cable
channel, but with cable on the way out, maybe it's not _so_ bad? The
catch here is that it is, in fact, _that_ bad and perhaps worse, simply
because Nickelodeon seems to be the primary driving force behind new
subscribers to Paramount+.
There are signs that Viacom has not learned any lessons and is
retrofitting these old shows with the same principles that have
resulted in Nickelodeon's huge loss in ratings. Even with a show
about infants, much of the headlines have been about a retconned,
now-lesbian character; whatever your thoughts on that issue, it's
hard to see how a children's show about infants is best served in
advertising when the news is all about sexuality.
This is particularly bad news for parent company ViacomCBS, which has been
attempting to bulk up its streaming service, Paramount+, by adding several
hundred hours of Nickelodeon programming to the platform's library.
So far, the negative reaction from consumers doesn't seem to be deterring the
network. In response to West posting a video of the Pride song, Nickelodeon's
official account tweeted, "It gets better every time we watch it," alongside
happy face and heart emojis.
--
Trump won.